Skip to content

Your Bag

Your bag is empty

Shop Womens Shop Mens



- Brooke, Tabitha, Ryan -

It all started back in the late noughties when three friends, Brooke McGregor, Tabitha Shafran (now McGregor) and Ryan Collins decide to leave their disillusioning professional lives in good old 'Merica and post up in the coastal paradise of Byron Bay.

Knowing well that the simple life in the holiday town isn’t a sustainable one without income, the creative trio soon gives birth to their first business idea that’s based on their mutual love of vintage motorcycles: Importing bikes from the USA and Japan to their new coastal town home, where vintage motorcycles are not readily available.

And sometimes, when good things happen, luck is not far off. Insert the final puzzle piece, Yuichiro Nakama. A ‘dish pig’ at the local lunch spot who just so happened to be a wizard motorcycle mechanic - Thrills’ very first employee. With their first shipment of bikes to arrive in 2011, Brooke & Tab revert to their fashion roots and work together on a small t-shirt collection - and the rest is history. Once launched, the pieces take Byron Bay and surrounds by storm and while Thrills continues to import motorcycles, the garment collections grow in size and popularity all over Australia.

Almost 10 years on, Thrills has evolved into a culture defining fashion label, fuelled by a passion for music, art and the way of life that encompasses the vintage Harley’s that are customised to this day.

The lifestyle that defines our brand is one that is at the very core of our DNA. Creative minds and an adventurous spirit are what drive us forward. From the countless bands, artists & creatives to our in-house motorcycle mechanic, our team is made up of individuals that live and breathe the culture that Thrills represents.

The products that we create are a direct reflection of the creativity that we surround ourselves with. Carefully curated, high quality garments & vintage inspired pieces with timeless silhouettes. A second to none attention to detail and a specific focus on washing, dying & sewing. We source unique fabrications and textures to create premium quality products that both look and feel great. Inspired by the music that we hear, the freedom of the open road, and the nostalgia of yesteryear.

As Thrills has grown as a company our understanding of the fashion industry and our social responsibility as a fashion label has evolved.

While each product has always been designed with love and care in our Byron Bay HQ and produced in factories around the world, we are taking steps to develop our current practices both domestically and internationally to improve our day to day operations and lessen the imprint we leave. This is a long road, but we are committed to reducing the impact we as individuals and as a business will have on the environment. Read more about our sustainable future here.


Get an all-access pass into the life & culture of Thrills and catch our latest campaigns, what goes on behind the scenes and everything we’re passionate about on the blog.